![]() Don Zavier is one such example we came across several years ago. More prevalent were “just add rum” bottles with all of the herbs, roots, spices, and tree barks required to make mamajuana included. If you were ever lucky enough to find one outside of the DR, it was likely produced on a limited basis for a particular establishment. To be sure, commercially made/distributed mamajuana brands have been few and far between over the years. In essence, he couldn’t find any mamajuana back home in the States. While his DomRep tryst sparked his initial love of mamajuana, it was another more practical reason that inspired Alejandro to start his own brand. ![]() Candela Mamajuana, born of love | Photo by Steve Bennett Born of Love…and Necessity Or, more to the point relative t0 Candela Mamajuana, the kind of G’s that enable you to start your very own spirits company from scratch. Nineteen! You know, that age when most of us were consumed with gaming, grades, and goofing off? For Alejandro, it seems, his teen years were better spent chasing the kind of G’s that pay the bills. A serial/successful entrepreneur with a background in finance, Alejandro started his first business at the ripe old age of 19. Or, at least that’s the story that the brand’s founder and CEO, Alejandro Russo, laid on me when we met for lunch in Coral Gables a few years back. This is how Candela Mamajuana came to be. He’s never heard of it before, but is soon hooked…by the concoction and the girl. They hit it off instantly, fueled in no small part by mamajuana, a local bush rum liqueur concoction purpose-made to boost the libido. Stop me if you’ve heard this one before… Young guy travels to the Dominican Republic, heads to the pool at his resort, and meets a girl.
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